‘The best way to get approval is not to need it. This is equally true in art and business. And love. And sex. And just about everything else worth having.’ – Hugh MacLeod
The reason I live in London is places like Seoul Bakery. I never tire of finding new places with a completely unique definition of success and style. Off the beaten track, yet about a minutes walk from Tottenham Court Road, ordinarily I would have walked straight by without a second glance. Luckily I was with someone who knew better.
One might mistake this place for being painfully hip, but it genuinely isn’t trying that hard. Walk in to fairly nonchalant staff, a tiny area with enough space for Maybe 12 people to sit, walls absolutely covered in scribbles, notes, messages from of previous visitors, its obvious that these guys aren’t looking to impress you with its carefully curated decor or attentive care.
Instead everything falls away and allows you to focus on what is truly important, to me at least, when out for a meal; the company, the food and the memories. The food screams authenticity and is by far some of the most delicious Korean food I have ever had. Speedily served and remarkably cheap (2 of us ate for less than £15), perhaps catering to all the local students, it was perfect for a satisfying weekday evening meal and to be honest I felt pretty darn hip.
Check this one out and don’t forget to leave your mark, if you can find space that is!